How To Market Your Soft Play Rental Business on Instagram And TikTok

Starting a soft play rental business can be one of the most rewarding and low-risk ventures, especially for people who love working with families and kids. In this guide, we’ll break down everything you need to consider, from selecting equipment to promoting your service. 

First, understand your market. Whether you're targeting weekend birthday parties, indoor play setups, or corporate daycare events, knowing your audience helps you pick the right size and design of soft play gear. 

When it comes to sourcing your equipment, quality is everything. Choose items that are easy to clean, lightweight for transport, and visually appealing for parents looking to create Instagram-worthy setups. A great place to start is with suppliers like globalltoy, known for their professional-grade soft play equipment that balances safety and aesthetics. 

Next, you need to consider logistics. Will you offer delivery and setup? What area will you cover? How will you handle maintenance and cleaning between bookings? These operational decisions impact your daily workflow and profitability. 

Marketing is equally important. Utilize visual platforms like Instagram, Facebook, and TikTok to showcase your setups. Video testimonials, time-lapse installations, and party reels are all great ways to build trust and attract attention. 

Finally, focus on customer experience. Timely communication, professional delivery, and friendly service go a long way in getting referrals and repeat bookings. 

Whether you're just getting started or scaling up, remember: soft play rental is not just a trend—it's a growing niche with room for creative entrepreneurs. And with reliable suppliers like globalltoy, you're already one step ahead.